Kay Beauty rolls out flavour-inspired new shades at Kay Kafe, Mumbai

Kay Beauty, co-founded by actor Katrina Kaif and Nykaa, recently unveiled its newest shade, Iced Latte, from The Jelly Lip & Cheek Popsicle collection at Kay Kafé - its newly opened immersive beauty-meets-café space at Infinity Mall, Mumbai, in collaboration with Blue Tokai Coffee Roasters. 

Conceived last year as a first-of-its-kind intersection of beauty and café culture, the new Mumbai space reimagines how consumers engage with makeup, moving beyond the counter into a more sensorial space. With the shade Iced Latte at its centre, the experience pairs coffee-based rituals with moments of hands-on discovery of the Jelly Lip & Cheek Wand, inviting consumers to explore the shade through texture, flavour cues, and real-time application. From actual lattes to effortless swipe-and-blend trials, the collaboration blurs the lines between flavour and colour, creating an experience that feels indulgent and distinctly Kay.

“The response to the Jelly Lip & Cheek Popsicle has been incredible,” said Katrina Kaif, Co-founder of Kay Beauty. “What I love most is how easily it fits into everyday routines. With these new shades, we wanted to keep that same effortless feel, but bring in colours that feel a little more indulgent and nostalgic.”

“The strong response to the Jelly Lip & Cheek Popsicle reflects how consumer preferences are evolving towards formats that are effortless, intuitive, and multi-functional,” shared Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands. “With this launch, we’re building on that momentum by introducing a more trend-forward, indulgent shade extension, while continuing to focus on high-performance, skin-loving formulations. It also reinforces our commitment to consistently bringing innovative, accessible beauty products to our consumers.”