Kirtilal’s launches tech enabled experiential bridal studio in Chennai

Kirtilals, the premium fine diamond and gold jewellery brand, has launched what it calls ‘Experiential Techno Bridal Studio’ at Alwarpet Showroom, Chennai. The idea is to make the experience of finding the perfect jewellery for brides even more personal and memorable. The Bridal Studio also incorporates technology seamlessly to enable a rich and memorable shopping experience, informs Kirtilals.

The  brand also offers -class ‘Personalised services' - including a personal shopping experience and a virtual showcase experience - to try the entire universe of Kirtilals design catalogue. Additionally, the store also customises the dream wedding jewellery according to the new bride’s needs. With state-of-the-art technology and keen attention to detail, the designers at the store can assist the bride to have a signature style.

Technology in Bridal Studio

A Virtual Try-on, is a feature which helps to trial any number of designs apart from the existing products in the store, and pick from a seemingly endless collection of pieces.

Customization tablet which enables the designer to create new designs on a touch screen device according to customer inputs. This is immediately rendered as a virtual design for the customer to try instantly and order the one they like.  Once customer’s shortlist their favorite products The Smart Tray helps capture the customer’s interest which assists in serving them better with the designs they like and the estimations of the product they shortlisted can be instantly shown to them.

The studio is also integrated with the Virtual Store option, in which customers can browse through the infinite number of designs present across all the Kirtilals Universe.