KISNA launches its first showroom in Chhattisgarh

KISNA, from Hari Krishna Group, is on its way to making its mark in central India as it launches its first franchise store in the city of Raipur. “With this new store launch, KISNA continues to take a progressive step towards a shift in its distribution strategy as it aims to fulfil its promise and vision of making diamond jewellery accessible to all modern Indian women,”  says the company statement. It adds that KISNA’s newest showroom in Raipur, Chhattisgarh, is designed to offer the best and most preferred collections and designs for each age group. The showroom was opened in the presence of celebrities Nakuul Mehta and Tamanna Sharma, along with Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group and Parag Shah, Director, KISNA Diamond and Gold Jewellery.

Established in 2005, KISNA focused on a distribution driven model, with a current footprint of 3500 + stores across the country. The brand launched three showrooms in Siliguri, Hyderabad and Hisar in 2022 and expanded into the state of Uttar Pradesh in 2023 with its first ever stores in Ayodhya and Bareilly.

Expressing his thoughts on the new store launch, Ghanshyam Dholakia said, “We are elated to establish KISNA’s first showroom in Raipur and bring some of our newest designs to the heart of central India. We are working towards making diamonds accessible to all women in the country and with our expansion plans we aim to fulfil every woman’s aspiration of owning diamond jewellery in the country. At the new showroom, we want consumers to experience the expertise of the Hari Krishna Group and provide them with a variety of diamond and gold jewellery options that they can wear for any occasion.”

Parag Shah added, "Launching our store in central India is our way forward to the next phase towards growth and expansion into the heartlands of the country. Chhattisgarh, as a state, is known for its unique designs in jewellery. With the launch of the KISNA showroom in the city, we aim to curate jewellery as per local tastes and cater to the growing demand of the state. On our roadmap to make diamonds accessible to all women across the country, we are also looking at intensifying our bond with local consumers and bringing them the highest standards of customer service.”