Korean beauty platform Limese launches 1st flagship store in India

Popular Korean beauty Platform Limese unveiled its debut pop-up retail in the uptown M-Block Market, Greater Kailash, New Delhi, the new age consumers. For the gala launch of the store, Limese in collaboration with KHIDI (Korea Health Industry Development Institute) is organizing KBeauty-ON, a celebration of the best of Korean Cosmetics and Skincare. Miss Pooja Sharma, Chairperson, Sikkim Film Promotion Board, IPR Department, Government of Sikkim inaugurated the event.

The launch of the store is part of the company's omni-channel approach to retail premium Korean products across beauty and wellness categories. Upping the K-game in the Indian market and after establishing a strong offline presence, Limese is now ready to provide its customers with an all-new offline experience through its first brick-and-mortar store with Belle Vous being the retail partner for it. The pop up space is going to be managed by Sikkimese Entrepreneurs Shiwangi and Shubham Agarwal, who operate their own retail chain under Belle Vous, which was started in the year 2018 with an aim of bringing authentic Korean skincare products in India and make it easily accessible.

The new store features many Korean brands including Klairs, CosRx and Some By Mi. The launch also saw a masterclass with Shiwangi. "K-BEAUTY ON also marks the opening of Limese's new retail pop-up space for consumers to experience the best of Korea. Limese began India operations in 2017 as a curated beauty platform, with Korean skincare brands handpicked especially for the Indian subcontinent. We sought to develop a space that would be fueled by the love for skincare and makeup. One that took the notion of beauty head-on, and embraced the need for products suited to their audience. The core of this included weaving timeless Indian philosophies about skincare and wellness, with the innovative products and trends coming out of Korea,” said Deugcheon (Dale) Han, Founder, Limese.

Limese began India operations in 2017 as a curated beauty platform, with Korean skincare brands handpicked especially for the Indian subcontinent. After operating for close to four years as an online-only Direct-to-consumer (DTC) and distribution platform, Limese has built a robust fulfillment network that is very efficient in shipping goods directly to a consumer's home and partner warehouses spread across India. Limese has accumulated insights into consumers' online behaviors and interests. However, this insight might be limited to a certain set of buyer persona and might not provide the complete picture.

Dale sees Limese's offline expansion as the next logical step to bridge the gap and get on-the-ground intelligence that helps identify areas to serve the customers even better - both in terms of experience and product range.