Kraus Jeans plans pan-India retail expansion with 28 new stores in FY27

Kraus Jeans, a women’s apparel brand, is set to strategically expand its retail footprint across key markets this fiscal year with the launch of new stores in the country across Maharashtra, Haryana, Assam, and Gujarat.

In Q4 FY26, the brand opened stores in Delhi, Prayagraj, Nashik, and Nagpur, reflecting Kraus' strategic focus on high-potential Tier 2 & 3 cities and bringing its contemporary denim and casual wear closer to a growing base of fashion-conscious consumers.

“We’ve had a very busy FY 2025–26, having rolled out 16 new stores across India. To tap into the growing demand among Indian women for well-fitted yet comfortable denim wear, we plan to aggressively expand our presence with the launch of 20 new EBOs this fiscal, not only in the metros but in the emerging cities as well. We have also recently expanded into the athleisure segment, which includes joggers and oversized tees, and the response from consumers has been extremely encouraging. This move aligns with our broader vision of diversifying our portfolio and offering a more versatile range of casual wear for women,” said Ravi Punjabi, Founder, Kraus Jeans.

Each of the 28 new stores will showcase the brand’s contemporary range of denim and casual wear with its signature superior fit, all-day comfort, versatility, and a strong ‘Made in India’ ethos that caters to evolving style preferences and everyday wearability.”