Kutchina on an expansion mode

Kutchina, the popular name in the consumer durables and kitchen appliances category is on an expansion spree. Headquartered in Kolkata they have around 30+ stores at present and aim to reach 75 this year and 200 by next year end. The stores are majorly located in West Bengal, few in North zone and the recent one in Bangalore.

“These are planned phased wise taking major Class A cities in phase 1, followed by major cities from the list of Smart cities based on market potential for the whole range of products (chimneys, hobs and built-ins that have limited reached and consumers). We wish to project what we are : the only house offering a complete kitchen solution : Modular kitchens, Big appliances, Water Purifiers and Small Home Appliances. Thus cities will be chosen on priority of which have a complete range market potential and then vertical wise potential as we go deeper into market penetration. E-commerce has been an addition to our volumes and not a competition. We have a unique range of products which we sell on e-commerce thus ensuring that physical retail and e-commerce do not interfere with each other,” shares Namit Bajoria, Director of Kutchina.