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LensCrafters sets foot in India, opens new store in Delhi

By Retail4Growth Team | February 13, 2020

Driven to expand its India footprint, the optical retail brand will be ushering Delhiites into the next league of eyecare, through its advanced digital eyecare experiences, such as CLARIFYE.

LensCrafters, one of North America’s largest optical retail brands, announced its new store opening in Saket, New Delhi. Driven to expand its India footprint, LensCrafters will be ushering Delhiites into the next league of eyecare, through its advanced digital eyecare experiences, such as CLARIFYESM.

CLARIFYESM is a digitally advanced eye exam that helps the optometrist provide a comprehensive assessment of the eye health and vision solutions that meet the patrons need, making it ideal for the majority of demographics, including children. CLARIFYESM can help reduce the guesswork for most people by precisely pinpointing their initial prescription and support the doctor in diagnosing other health conditions by evaluating their eyes, such as diabetes and glaucoma.

Commenting on the launch, Zafar Baig, LensCrafters’ representative in India said, “India is a land of rising aspirations. We desire globally leading advancements, and rightly so. To the same end, we at LensCrafters are glad to bring our advanced digital technology CLARIFYESM in eyecare in the very heart of India. With such trailblazing innovations under our belt, we welcome the health-conscious and aspirational users in India to take an eye exam or checkout our winsome collection of premium eyewear.”

LensCrafters also offers an innovative digital measurement system in Saket store that is based on how the eyewear fits on the person’s face, an attribute that is different for every costumer, thus providing an advanced customized eyecare solution.

The optical brand also brings world-renowned eyewear and designer brands to the country such as Ray-Ban, Oakley, Michael Kors, Prada, Burberry, Versace, Tiffany, and Bulgari, amongst others, all under one roof.

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