Less is more at Giordano’s renovated ‘Store of the Future’ in Mall of the Emirates

Global apparel brand Giordanohas unveiled its fully renovated ‘Store of the Future’ at the Mall of the Emirates, Dubai. 
 
The newly upgraded store is spread across an area of 1,500-square-foot store and according to the company, “introduces cutting-edge retail design concepts aimed at enhancing customer experience and redefining simplicity through a more refined and modern aesthetic”. 
 
“This latest concept store represents a complete transformation, adopting a sleek "less-is-more" approach.The store’s layout maximizes space for seamless product displays and enhanced customer interaction,” the company adds.  
 
Key features include wider, more inviting entrances, state-of-the-art LED screens, spacious and comfortable fitting rooms, dedicated seating areas for customers, and improved, more intuitive signage. 

“Our new store concept, driven by our C.I.M. (Customers In Mind) philosophy, epitomizes both elegance in design and excellence in quality. Through these enhancements, we aim to provide an even more enjoyable and effortless shopping experience.As we continue to upgrade the design of our stores, we are confident this transformation will draw even more customers to experience shopping at Giordano,” said Ishwar Chugani, Managing Director of Giordano - Middle East. 

The store features white wall paneling with warm, wooden fixtures to create a contemporary, inviting atmosphere. The company had its recent store openings in Algeria, Mauritius, Pakistan, Kenya, Bangladesh, Egypt, Mongolia and Toronto, Canada. 

Commenting on the brand’s ongoing expansion, Chuganiadded, “As the retail landscape evolves, so must we. 
 
Our customer-centric approach ensures that Giordano remains accessible across geographies and cultures, bringing our signature simplicity and quality to an ever-growing customer base.”