‘Let’s humanise technology,’ says Dr Kushal Sanghvi

Media, Marketing & Digital Transformation Specialist Dr. Kushal Sanghvi delivered the keynote address at DDX Asia Business Conference 2025, sharing his insights on the theme,  ‘Digital displays – Motoring the tech highway for great customer journeys & experiences’ at the DDX Asia Business Conference that kick-started at the Bombay Exhibition Centre (Nesco), Goregaon, in Mumbai today.  

Dr.  Sanghvi, who comes with over 24 years of experience in the advertising, media and communications industries, touched on the most important factor that often gets lost in the overwhelming focus on technology - the human factor.     

Reiterating his message, he began his own presentation with a simple activity suggestion for the audience - “hug the person next to you”! With that, Dr Sanghvi, really drove home the larger context of his theme.      

Taking the audience through some striking campaign examples of popular global brands, Kushal made a compelling case for the need to integrate  digitalisation with human connection.  

The message of Kushal’s presentation was loud and clear:  Technology is beyond big displays and fancy touchpoints, it’s about meaningful engagement with customers and audiences.                    

Not surprisingly, Kushal also addressed a question regarding ROI by giving a new perspective to ROI- wherein it goes beyond numbers and instead focuses on striking a human connection with consumers, while adding the wow factor. 

Kushal’s session was a fitting prelude to the two-day DDX Asia Business Conference inaugurated today, focusing on how digital displays and experiential technologies are transforming consumer experiences in retail and out-of-home (OOH) advertising.