Levi’s® largest global mall store in New Delhi sets new benchmark

India is an important market for brand Levi’s and this is evident in the brand’s latest store launched in New Delhi. Levi Strauss & Co. (LS&Co.) has unveiled its new Levi’s® store in Pacific Mall, Tagore Garden, New Delhi. Spanning 9150 square feet (approximately 850 sq mt), it is the largest Levi’s® store in India as well as the biggest Levi’s® store within a mall globally. 

“Featuring Levi’s® Icon store concept, the store promises an elevated shopping experience for its customers. From the three-dimensional façade with a broken ombre effect at the entrance with its eye-catching visual portal to indigo ceilings and indigo ombre pillars, every aspect of the store exudes a contemporary allure synonymous with Levi’s® iconic style. With bespoke elements such as LED displays with visual animations displayed throughout the day, the store is designed to appeal to new as well as existing customers,” shares the company statement. 

The store also houses the renowned Levi’s® Tailor Shop, offering enhanced personalization services such as custom embroidery and distressing, enabling customers to create unique, personalized products tailored to their preferences, the company informs. 

Located within premier shopping destination Pacific Mall, which attracts approximately 1 million visitors each month, it is poised to become a standout destination for denim enthusiasts and fashion-forward shoppers, says the company. “The store, the largest Levi’s® store in Asia, with its spacious layout, diverse product offerings, and enhanced services, aims to redefine the shopping experience, making it both convenient and enjoyable for customers,” it adds.

Hiren Gor, General Manager, South Asia at Levi Strauss & Co., commented, “As we continue to expand our footprint in India, this opening underscores Levi Strauss & Co.’s commitment to a direct-to-consumer approach complemented by elevated shopping experiences for consumers at our stores." "With the expanded floor space, fashion seekers and style curators alike visiting our Pacific Mall store can also expect to find a wide assortment of products to achieve their desired top-to-bottom denim lifestyle looks,” he added.