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Liebherr launches its first retail store in Mumbai

Vjmedia Works | September 12, 2016

Global cooling giant Liebherr opens its first retail space in Mumbai showcasing the entire range of cooling and freezing combination of products.

 Liebherr, one of the largest and leading construction machine manufacturers, which is also known for refrigeration and cooling appliances in the world, launched its first ever experience center in Mumbai, opening up their exclusive range of freestanding premium refrigerator models to the Indian consumer. The first of its kind showroom houses cooling appliances built on Liebherr’s world-class standards with a key focus on innovation, allowing customers to get a first-hand experience of the integrated high-end features that are intrinsic to Liebherr branded appliances. To begin with, the experience center will showcase cooling and freezing combinations of products, side-by-side appliances, built-in appliances as well as wine cabinets.

“The inert characteristics and unique demand of the Indian market offers a huge potential for the cooling appliances industry not just as of today but also in the future,” said Guenther Sproll, International Head of Marketing, Liebherr Group. He further added, “Industry research tells us that the market for such products in India is slated to grow at the rate of 11.4 percent by 2025. This, coupled with higher disposable incomes and changing consumer preferences, makes India an extremely relevant market for us. With our first ever experience store in Mumbai, we are excited to bring in a revolution not just in terms of refrigeration but also in the way such high-end products are bought and sold.”
 
Giving his views on the launch of its first ever Experience Center, Radhakrishna Somayaji, Chief Sales Officer, Liebherr Appliances India Pvt Ltd said, “We are implementing a selective sales strategy in India based on the foundations of definite market research, and the new store is a stepping stone towards developing a strong pan-India dealer network. We are extremely optimistic and excited to offer our premium cooling solutions to Indian customers.”
 
Comprising of over 130 companies in more than 50 countries, the Liebherr group is going to invest Rs 500 crore for setting up a production plant in Aurangabad. With the aim to produce high-end refrigeration appliances tailored to suit the Indian market, the company looks ahead to manufacturing 500,000 cooling appliances a year starting 2018.

 

 

 

Tags : liebherr mumbai
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