Limelight Diamonds expands retail footprint in North India, launches store in Meerut

Limelight Lab Grown Diamonds, which has been expanding its retail presence, has launched its newest exclusive store in Meerut, strengthening its presence in North India.

“The opening reinforces the brand’s aggressive retail growth strategy as it crosses 50+ exclusive stores and 40+ shop-in-shops across 45+ cities,” says the company statement.

The company informs that the store, which showcases Limelight’s signature creations, has been designed with the brand’s hallmark aesthetic of minimal, modern, immersive interiors, and offers an elevated retail experience that highlights craftsmanship of the products.

Pooja Sheth Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said, “Limelight has always believed in building the lab grown diamond category with clarity, credibility, and scale. Meerut marks an important milestone in our journey as we strengthen our presence across India with 50+ stores. Uttar Pradesh has shown tremendous potential for modern diamond jewellery, and our expansion here reflects the trust and awareness consumers now have for the category. Our vision is clear, to make lab grown diamonds a preferred and progressive choice for today’s consumer through accessible retail, strong education, and world-class design.”

Karam Chawla, Director, Limelight Lab Grown Diamonds, added, “At Limelight, our growth has always been guided by the evolving aspirations of modern Indian consumers. Cities like Meerut are redefining luxury with a deep inclination towards innovation and informed choices. The response from Uttar Pradesh has been extremely encouraging, and this new store strengthens our North India footprint. We are confident that Meerut will emerge as a key market for customers seeking jewellery that embodies brilliance, authenticity, and forward-thinking values.”