Limelight Lab Grown Diamonds eyes 25 news stores in Q1FY26

Limelight Lab Grown Diamonds has kicked off the new financial year with a landmark expansion plan to launch 25 new stores in the first quarter across key metros and high-growth Tier 2 cities. With this, the brand’s total retail footprint will expand to 85+ stores nationwide. By deepening its presence beyond metros and into emerging markets, the brand is tapping into a powerful shift in consumer behaviour where aspiration meets conscious consumption.

"When we started Limelight, our vision was not just to build a brand, but to create an entirely new category in India,” said Pooja Madhavan, Founder & MD of Limelight Lab Grown Diamonds. “Today, seeing lab-grown diamonds beingembraced across metros and Tier 2 markets alike is incredibly rewarding. Launching 25 stores at the very start of the financial year is a strong signal of this shift. As pioneers, we are not just expanding retail, we are shaping consumer mindsets towards smarter, more sustainable luxury. Our journey to 200 stores is not just about scale, but about making this new-age choice accessible to every modern Indian."

Adding to this, Karamjyot Singh Chawla, Director – Retail Expansion, shares, "Our expansion strategy is sharply focused on building depth across high-potential markets, not just breadth. Every new store is a step towards creating a true national footprint with consistent, premium experiences. Supporting this scale is a strong backbone across merchandising, supply chain, and financial discipline, ensuring that growth is both agile and sustainable.”

The brand’s rapid retail growth is further supported by a robust omni-channel strategy, strong franchise partnerships, and continued investment in design innovation and consumer education. With a clear roadmap to reach 200 stores by 2027, Limelight Lab Grown Diamonds is poised to further accelerate its growth trajectory and redefine the future of fine jewellery retail in India.