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Linen Club launches its first flagship store in Mumbai

April 03, 2017

Linen Club opens its first flagship store at Linking Road in Mumbai adding to the portfolio of 140+ EBOs and 4000 MBOs across India.

The linen fabric brand from the Aditya Birla Group, Linen Club, recently launched its exclusive identity store in Mumbai. Spanning over 1370 sq.ft., the first flagship store of the brand at Linking Road, Bandra is the latest addition to the portfolio of 140+ brand outlets across the country. Thomas Varghese, Business Head, Textiles, Aditya Birla Group, added, “This store is our first flagship outlet in Mumbai and our 5th store in Greater Mumbai. With this premium store and comfortable textile offerings from the brand, our goal is to create a rich consumer experience and ensure that linen lovers in Mumbai experience the largest variety of linen fabrics and products in an intimate environment.”

Speaking on retail design of the store, Satyaki Ghosh, CEO, Domestic Textiles, Aditya Birla Group, explained, “The distinctive floor plan and presentation create a matchless experience for the retail category in general, and specifically to Linen Club. Within the brand store, a large studio-like table provides a liberal display and retailing space for the convenience of the consumers. This is surrounded by imagery for the connoisseur to select samples of style and fabrication details, cuffs, collars, etc. towards potential personalization and unique style.”

While launching the store, Rajiv Dube, Director, Aditya Birla Management Corporation Pvt. Ltd. added, “Mumbai is the fashion capital of India and we are absolutely positive that the style connoisseurs of the city will welcome the finest European Linen fabrics in the world. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.”

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