Last updated : December 27, 2018 11:16 am
The 2nd EBO of the apparel line from the RP-Sanjiv Goenka Group is spread across 2000 sq. ft and the retail brand expects to garner a turnover of Rs 300 crore in the next 3-4 years.
Currently 2Bme is present at around 40 large format stores of
Speaking on the store expansion, a 2Bme spokesperson said, “We will look at opening 10-12 EBO’s in prime malls of Kolkata, Delhi & NCR and Hyderabad. 2Bme has around 15,000 styles and we have sold more than 3 million pieces so far. The brand has already crossed the mark of Rs.100 crore within one and a half years of its launch and it is likely to garner a turnover of Rs 300 crore in next three-four years.”
The store design focus is on lending a minimalist yet chic look along with enhancing the shopper experience and comfort. Targeted at the age group of 22-35 years, the brand offers everyday casual wear in an affordable price range between Rs. 499 and Rs. 1,999. The store offers a huge collection of western clothing line including tops, graphic t-shirts, dresses, trousers, denims, shorts, joggers, and light weight sweaters for both men and women. The retail brand is also looking at large format MBO’s and e-commerce platforms at a later stage.