Aadyam Handmade unveils new store at Ireo Boulevard, Gurugram

Aadyam Handmade, the Aditya Birla Group’s craft-led social enterprise, celebrated the opening of its new store at Ireo Boulevard, Gurugram, with brand ambassador and actor Sobhita Dhulipala. The brand celebrates India’s heritage, artistry and weaving traditions through tactile retail experiences with stores in Mumbai, Hyderabad, Delhi and now, Gurugram. 

The new store marks an important milestone in AadyamHandmade’s retail journey, bringing its distinctive approach to handcrafted products to Gurugram. Rooted in India’s rich artisanal traditions, the brand brings together the skills of artisan communities, the revival of traditional crafts and a contemporary design sensibility to create products that carry stories of heritage, authenticity and human connection. 

Manish Saksena, Business Lead, Aadyam Handmade, said, “At Aadyam, our work has always been guided by a belief that craft is much more than the finished product. The opening of our Gurugram store gives us another opportunity to bring these stories closer to consumers and create a meaningful connection between the craftspeople behind our products and the people who bring them into their lives. As we grow, our focus remains on keeping these traditions relevant while staying true to the principles of revival, authenticity and livelihood.”