Last updated : September 17, 2019 11:22 am
A house-on-wheels roadshow with over 600 products from Amazon.in including selection by small & medium businesses across States & Union Territories of India
Amazon.in’s Great Indian Festival was flagged off with the #AmazonFestiveYatra – a unique “house-on-wheels” bringing the best of India together in one place. The #AmazonFestiveYatra is a celebration of the best Indian selection, bringing together not just the big brands available for the Great Indian Festival but also unique products from small & medium businesses, startups & artisans from every State & Union Territory of India.
Amazon India has partnered with Tata Motors for the #AmazonFestiveYatra with three Tata Signa trucks housing the entire curation and engaging with customers and sellers.
At the flag-off, Manish Tiwary, Vice President - Category Management, Amazon India said, “As we enter the festive season, #AmazonFestiveYatra will show how we continue to bring not just a massive selection and the best deals across all categories but also consistently bring the best of India together to ensure our customers can find everything they need and more, to celebrate the festivities. Amazon’s Great Indian Festival is important for us to bring the next 100 million customers online, many of them from tier 3 or even tier 4 towns. #AmazonFestiveYatra represents a microcosm of this experience and our continued efforts to engage and understand our customers.”
Apart from selection from small & medium businesses, #AmazonFestiveYatra showcased some of the biggest brands across product categories - Samsung and OnePlus mobile phones, Whirlpool and IFB washing machines, Bosch dishwasher, Voltas, LG & Godrej air conditioners, Sony television, and Phillips kitchen appliances, among several others. Groceries, bath and cleaning products, beauty and cosmetics, food items from popular FMCG brands like Amul, HUL, P&G, ITC Agro, L’Oreal and more, were also displayed. Leading apparel and accessories by brands such as BIBA, Max, Caprese, Aurelia, Catwalk adorned the closet.
Rajesh Kaul ,VP - Sales & Marketing (Domestic), CVBU, said “At Tata Motors we have always believed in connecting with our customers to create meaningful and interactive experiences wherever they may be based. We are well-geared to address the fast-growing e-commerce segment with our Signa trucks that bring superior driver cab experience & increased productivity and are excited to partner with Amazon for this unique initiative to bring sellers and customers into a shared space. As the eCommerce industry scales up to provide indigenous sellers opportunities to sell their products pan-India, we look forward to being the country’s leading trucking company to offer this industry with better connected experience, higher uptime, reliability and best-in-class TCO.”
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