Senco unveils ‘House of Senco’ in Siliguri

Senco has launched its newest House of Senco store at City Centre Siliguri, further strengthening its presence in one of North Bengal's most important commercial and retail hubs. The new outlet marks Senco's third store in Siliguri. Conceived as a multi-brand jewellery destination, House of Senco brings together the strength of Senco's growing portfolio under one roof.

Spanning approximately 581 sq. ft., the new store showcases Senco's signature gold, diamond and platinum jewellery collections alongside specialised offerings from Everlite, the brand's everyday fine jewellery line, and Sennes, the lab-grown diamonds category, its contemporary luxury brand featuring design-forward lab-grown diamond jewellery.

Strategically located at City Centre Siliguri in Matigara, the store is positioned to serve the growing aspirations of consumers across Siliguri and the wider North Bengal region. The format reflects Senco's focus on expanding access to differentiated design, category innovation and an elevated retail experience while strengthening its presence in high-growth markets.

"We are delighted to further expand our presence in Siliguri with the launch of our third store in the city. Siliguri continues to be an important market for us, driven by strong consumer trust in the Senco brand and growing demand across jewellery segments. House of Senco reflects our strategy of building a diversified portfolio that caters to distinct consumer needs through offerings such as Everlite, Aham and Sennes, while continuing to strengthen our core jewellery business," said Suvankar Sen, MD & CEO, Senco Gold Limited.

"At House of Senco, every brand has a distinct design identity and caters to a unique consumer mindset. While Senco celebrates timeless craftsmanship and heritage, Everlite focuses on contemporary everyday elegance, Aham addresses the growing demand for men's jewellery, and Sennes reimagines luxury through design-led lab-grown diamond creations," said Joita Sen, Director and Head of Marketing and Design, Senco Gold Limited.