Killer Jeans parent KKCL unveils first family store in Chhatrapati Sambhajinagar
By Retail4Growth Bureau | June 30, 2026
Bringing together Killer, Kraus, and Junior Killer under one roof, the new store offers fashion for the entire family, reflecting KKCL's expansion beyond denim into a complete lifestyle brand.
Kewal Kiran Clothing Limited (KKCL), one of India's leading homegrown fashion companies, has expanded its retail footprint with the launch of its first family store in Chhatrapati Sambhajinagar (formerly Aurangabad). Bringing together Killer, Kraus and Junior Killer under one roof, the new format reflects KKCL's strategic evolution from a denim-led business into a comprehensive lifestyle fashion destination for the entire family.
The new store offers shoppers an integrated fashion experience across men's, women's and kidswear categories, making it easier for families to discover contemporary styles in one destination. The launch also marks another step in KKCL's ongoing retail expansion strategy focused on strengthening its presence across high-potential markets.
“Today's consumers are looking for convenience, variety and a seamless shopping experience. Our family store format brings together our strongest brands in one destination, allowing us to serve the fashion needs of the entire family. Chhatrapati Sambhajinagar is an important growth market for us, and this launch reflects our continued commitment to expanding our retail presence while making our brands more accessible to consumers,” said Hemant Jain, Joint Managing Director, KKCL.
The launch further strengthens KKCL's exclusive retail network as the company continues to scale its omnichannel presence and invest in differentiated retail experiences across India.
