Arvind signs a long term agreement with Iconix Lifestyle, for Ed Hardy
Ed Hardy is projected to launch in India during Autumn/Winter 2013
Arvind Lifestyle Brands, a subsidiary of Arvind Ltd has inked a long-term licensing agreement with Iconix Lifestyle India Pvt Ltd, a joint venture between Iconix Brand Group, USA and Reliance Brands Ltd, for Ed Hardy. Arvind Lifestyle Brands, which holds a portfolio of 13 international brands and retail concepts and 12 own brands, will hold the exclusive multi-year license to manufacture and distribute Ed Hardy apparel and accessories throughout India. Ed Hardy is projected to launch in India during Autumn/Winter 2013 with a new global product and price strategy.
"Ed Hardy is a well-known internationally recognised brand and enjoys the status of a cult classic. We are thrilled to work with Iconix Lifestyle to bring Ed Hardy into India. As the brand roll out in AW13, we foresee a successful launch. Ed Hardy willalso substantially strengthen our portfolio in the youth segment,†said J. Suresh, MD and CEO, Arvind Lifestyle Brands Ltd & Arvind Retail Ltd.