Last updated : May 08, 2026 3:07 pm
Available across 40 AZORTE stores and online, the new collaboration blends Hello Kitty’s iconic charm with AZORTE’s trend-led fashion to create a fun and immersive shopping experience.
AZORTE, Reliance Retail’s premium fashion and lifestyle destination, has partnered with Sanrio and Hello Kitty to introduce India’s first-ever Hello Kitty shop-in-shop experience, marking a significant milestone for fans and fashion enthusiasts alike.
Now live across 40 AZORTE stores nationwide and on the AZORTE website, the collaboration brings together the timeless charm of Hello Kitty with AZORTE’s trend-forward fashion lens, creating an immersive retail experience that celebrates joy, nostalgia, individuality, and style.
The collection spans apparel, footwear, and accessories for kids, teens, and women. The collection has been designed for everyone, from longtime fans who grew up with Hello Kitty to a new generation discovering her for the first time. Rooted in classic reds and balanced with soft pastel pinks, blues, lilacs, and yellows, the collection reimagines globally loved styles through AZORTE’s contemporary, trend-led design language.
“Building meaningful partnerships and creating immersive consumer experiences are at the heart of Sanrio’s DNA,” said Silvia Figini, Chief Operating Officer of Sanrio GmbH (EMEA, Oceania and India) and Mister Men Limited (Worldwide). “We are delighted to collaborate with a trusted partner like Reliance Group to bring Hello Kitty’s universal values of friendship and kindness to the Indian market as part of our long-term growth strategy. With the opening of our first local office and the support of such strong partners, we are well-positioned to accelerate our ambition of becoming one of India’s leading IP brands.”
“At AZORTE, we are constantly looking at ways to create distinctive retail experiences that go beyond product and tap into culture,” said a spokesperson from AZORTE. “Hello Kitty is a global icon that transcends generations, and this collaboration allows us to bring something truly unique to the Indian market. Through India’s first Hello Kitty shop-in-shop experience, we are creating a destination that blends fashion, nostalgia, and discovery, while staying true to our promise of delivering trend-first experiences for our consumers.”