Last updated : June 29, 2026 3:06 pm
At the heart of the store is the Dream Station, a digital kiosk where customers can browse, customise, and preview from over 5,000 cake designs before ordering.
Bakingo has launched its second experiential retail store in Gurugram at Bestech Central Square Mall, Sector 57, as part of its continued expansion into omnichannel dessert retail. The brand is strengthening its presence beyond digital platforms by building physical touchpoints that reflect how customers today discover, customise, and purchase celebration products. Gurugram stands as one of Bakingo’s strongest consumer markets, driven by a loyal, high-frequency customer base that continues to fuel growth and makes the city key to its expansion strategy.
The store follows an experience-led format that brings together cakes, desserts, and gifting solutions under one roof. It is designed to serve both planned occasions and last-minute celebration needs, with a focus on speed, convenience, and personalisation.
At the centre of the store is the Dream Station, a self-ordering digital kiosk that enables customers to browse more than 5,000 cake designs, customise them in real time, and preview the final product before placing an order. The system is built to make the ordering journey more interactive while reducing dependency on traditional assisted counters.
Alongside this, the store offers instant gifting options, celebration add-ons, and quick-purchase solutions for urgent requirements. The format is positioned as a compact celebration destination designed for high-intent and impulse-driven purchase behaviour.
“We are not building stores for browsing,” said Himanshu Chawla, Co-founder, Bakingo. “We are building them for decision and action. The Dream Station is central to that shift because it lets customers move from idea to order in minutes, without friction. That is what modern celebration shopping demands.”
With this launch, Bakingo continues to scale its experiential retail model across key urban markets, focusing on high-footfall locations that support fast, convenience-led purchasing behaviour. With a strong presence across 32+ cities, 150+ kitchens, and retail outlets in Delhi NCR, Bakingo is accessible via its website, app, and popular food delivery platforms.