Last updated : February 06, 2026 1:28 pm
The brand envisions the boutique to become an anchor for the growing watch community in Bangalore, and eventually, one of the top experiences for visitors to the city from around the world.
Bangalore Watch Company, an Indian luxury watch brand known for its contemporary collections inspired by India’s modern stories, announces the opening of its flagship boutique in Bangalore’s prestigious Lavelle Road.
The new 1,800 sq. ft. space marks an important milestone in BWC’s journey. Designed as an experience center rather than a conventional retail store, the boutique showcases the brand’s complete range of collections and features a dedicated customer lounge, a space for hosting masterclasses, and watch community events.
On display from the brand’s archives are rare pieces of Meteorites, a watch made of material recovered from a fighter-plane, and the first Indian-made watch that went to Space.
“Over time, we’ve built a strong community of watch owners across 30 countries. Many of them are frequent flyers who often make a stop at our studio in South Bangalore,” said Mercy Amalraj, Co-founder of the brand. “While that space has been perfect for one-on-one interactions, the new boutique is designed to be open, engaging, and a perfect setting for showcasing our watches and technical capabilities. Located in central Bangalore, it allows us to host more people, events, and conversations — creating a space that truly reflects the community that has grown with us.”
“This boutique represents the next chapter for us,” said Nirupesh Joshi, Co-founder of Bangalore Watch Company. “From the beginning, our goal has been to create an Indian luxury watch brand that connects deeply with people through meaningful stories. With this space, we want to offer our community a place where those stories can be experienced, not just seen.”
“We’ve always believed that ownership goes beyond the product,” added Mercy. “The boutique allows us to meet our customers in person, host them for intimate gatherings, and create experiences that bring together watch lovers from across the country.”
BWC envisions the boutique as more than just a place to discover watches — it aims to become an anchor for the growing watch community in Bangalore, and eventually, one of the top experiences for visitors to the city from around the world.
Founded by husband-and-wife team Nirupesh Joshi and Mercy Amalraj who left their tech careers overseas to pursue a passion for modern Indian storytelling, the brand has built a quiet but enthusiastic following with customers in over 30 countries.