Bata launches first exclusive store for its sportswear brand ‘POWER’

Spread across 750 sq ft at Noida’s Great India Place Mall, the store is the first exclusive store of Bata’s sportswear brand, Power. The store presents a clean and tech-oriented look with substantial use of LED lights, six high tech merchandise display walls along with a large LED panel.

European footwear major Bata has recently launched its first exclusive store for its sports footwear brand Power at Noida’s The Great India Place. The 750sq. ft, spacious high-tech store, will cater to the increasing demand for active lifestyle with a range of shoes, apparel, bags, and accessories. Creating a new-age, high-tech retail experience, the store has six high-tech merchandise display walls with a large LED Panel and blue LED lights lending an attractive yet clean and minimal look to the store.

At the launch, Alexis Nasard, Global CEO, Bata Shoe Organization, told, “Designed in Canada, Power is an iconic brand around the world. Building exclusive retail touchpoints for Power with an international retail environment is a key aspect of our growth strategy. The active lifestyle trend across India presents a big opportunity for the Power brand. The choice of India for our global launch of Power sportswear format speaks of our long-lasting commitment to the Indian market,”

Sandeep Kataria, Country Manager, Bata India, said, “Over the last few years, we have witnessed a change in the Indian consumer, who is becoming more focused on leading an active lifestyle. This has spurred a demand for international running and training footwear. Exclusive Power stores shall enable us to fulfill this growing demand by delivering world-class products in an unmatched retail environment.”