Last updated : November 30, 2017 11:32 am
The brand will be rolling out Point of sale communication across all India around this launch. The key message being "Jaise aap waise aapki Bisleri" - written in respective regional language scripts, it will comprise of various POSM retail visibility elements like posters, danglers, shelf display, truck branding etc.
“Bisleri has 122 bottling plants present across India and this change is being made for all these plants for all pack sizes. All label manufacturers have to change the plate on which they are printing the label and that's an investment we've had to make.” added Anjana. Through this initiative, Bisleri intends to connect with the consumers in their mother tongue. Labels are released in several local languages like Hindi in Delhi, Rajasthan, Uttaranchal, Uttar Pradesh, Himachal Pradesh, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh; Marathi language labels in Maharashtra and Goa, Gujarati in Gujarat, Punjabi in Punjab, Tamil in Tamil Nadu, Telugu in Andhra Pradesh and Telangana, Assamese in Assam & North East, Malayalam in Kerala, Kannada in Karnataka, Bengali in West Bengal, Oriya in Orissa, across different SKUs.