Last updated : December 11, 2017 10:13 am
The report indicates the power of omni-channel and mobility and therefore, urges the brands and retailers to activate pooled data to engage consumers to impact their businesses positively.
The findings included More than 3/4 of Shoppers Globally Engage in omni-shopping. It also said that 66 percent of consumers occasionally browse products online and then purchase at retail, with 24 percent making this a regular occurrence; whereas 74 percent of consumers occasionally make purchases online after seeing a product in retail, with 15 percent communicating they do this regularly. As mobile continues to permeate everyday life, online is now a critical driver of point of purchase; with nearly half of all omnishoppers from various countries sharing that websites were the “last influence before purchase” and 62 percent of consumers reporting that they use their phone while in-store to research products online.