Last updated : September 05, 2025 12:39 pm
ControlZ’s store in Gurgaon offers customers a complete retail journey, combining premium renewed smartphones with accessories, trade-ins, and finance options, creating a seamless shopping experience that mirrors buying a brand-new device.
ControlZ, India’s renewed smartphone brand, has entered physical retail with the launch of its first flagship experience store at Old Delhi Road, Sector 14, Gurgaon.
Unlike traditional outlets for pre-owned devices, where buyers must compare multiple models and compromise on condition or features, the ControlZ store delivers a ‘like-new buying experience’. Every element of the experience mirrors that of purchasing a brand-new phone.
Strategically located in one of Gurgaon’s busiest hubs, the flagship store reflects ControlZ’s philosophy of “To New Life.” Beyond devices, the store creates a complete ecosystem. Customers can purchase accessories and insurance, trade in their old phones, and access seamless finance options. This makes ControlZ not just a destination for premium renewed phones but a holistic retail experience.
“Awareness around premium renewed smartphones is still evolving,” said Yug Bhatia, Founder & CEO of ControlZ. “With this store, we want to show that buying a pre-owned phone can be exactly like buying a new one– transparent, premium, and aspirational. No compromises. This is a completely new category experience, where customers also get the option of accessories, insurance, trade-ins, and finance all under one roof.”