Last updated : March 28, 2018 11:01 am
Crocs opens its 74 th outlet in Delhi’s iconic high street destination Connaught Place and plans to take its store count to 150 by next year. The brand’s store expansion will focus on exclusive mall stores and travel retail outlets.
The brand's spokesperson shared, “We’re witnessing a shift from comfort being a ‘nice-to-have’ to a consumer ‘must-have,’ and we think LiteRide answers that call,” said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing. “In fact, our
In an interview with VMRD magazine last year, Deepak Chhabra, MD of Crocs India shared, “We are making our distribution model more robust along with going strong with e-commerce channel. Most of our upcoming stores will be exclusive ones at malls while others would be movable kiosks.” Crocs plans to reach to a mark of 1520 exclusive stores by next year while travel retail will remain a focus point in the expansion plan. Recently, Crocs’s global business has reported a fourth quarter loss of 28.3 million dollar."