Last updated : October 31, 2017 10:30 am
According to the brand, this packaging format has helped the product to stand out in a cluttered retail atmosphere with different other products from this category.
Speaking on the occasion, Pradeep Cholayil, Chairman & Managing Director of Cholayil Private Limited said, "The packaging of Cuticura showcases the distinct product value that the brand offers to consumers, and we thank IIP for recognizing and awarding us for this. Cholayil has envisioned Cuticura to be a product that is conspicuous with changing times and it was a conscious choice to implement the bead out packaging format in our product, so as to deliver the best product experience to our valued patrons.”
“A great product needs a top packaging design to help it stand out. Staying relevant to the times addresses the need gap and is essential as visual appeal plays a very important role in consumer selection,” said Murari Srinivasa, Head Marketing & New Product Development, Cholayil Private Ltd.