Last updated : April 29, 2025 2:54 pm
The partnership will enable greater accessibility to newer geographies across Tier 2 and Tier 3 cities, offering customers a seamless online retail shopping experience, says the company.
DECATHLON has announced its partnership with Tata CLiQ Fashion to strengthen its e-commerce presence, in alignment with DECATHLON’s purpose, ‘Move people through the wonders of sport.’ The company says the partnership will enable greater accessibility to newer geographies across Tier 2 and Tier 3 cities, offering customers a seamless online retail shopping experience.
It adds that Tata CLiQ Fashion will expand DECATHLON’s reach, making its products & sports more accessible to consumers from metro cities to Tier 1–4 locations.
Commenting on the announcement, Sankar Chatterjee, CEO at DECATHLON India, said, “India's sports landscape is evolving rapidly, with individuals increasingly embracing fitness and an active lifestyle. As a customer-first brand, DECATHLON is committed to providing an immersive and elevated omni experience through e-commerce collaborations to engage with a wider audience. By integrating technology and leveraging Tata CLiQ Fashion's customer base, DECATHLON is redefining the sports retail experience with greater convenience and inclusivity.”
Sharing his excitement on the launch, Gopal Asthana, CEO, Tata CLiQ, said, “The sports and fitness category on Tata CLiQ Fashion is one of our top-performing categories with a significant contribution of revenue to our overall business. We are elated to expand our portfolio further with the availability of DECATHLON’s exceptional quality and vast product range, as it aligns seamlessly with our vision to provide a complete sporting solution for every consumer. Together, we aim to redefine the way the nation shops for sports and fitness essentials, taking a meaningful step toward building a healthier and fitter India.”