Doodlers Apparel poised for expansion

Pearl Tree Commodities’ kids fashion brand, Doodlers has launched its new outlet in Bhagalpur. The brand has also opened another outlet in Banjara Hills, Hyderabad recently.

Doodlers Apparel brand for young boys and girls, has opened its first outlet at Bajrang Tower, Gurudwara Road, Bhagalpur. As an aspiring brand in the Kids segment, Doodlers is catering to kids aged 2-16 years (apparels, footwear and other accessories). It is poised for a major expansion across India.

Kalyan Bhose, MD & CEO, Doodlers Apparel shared with Retail4Growth, “We are expanding through COCO & FOCO model. We are focusing on all metros after establishing our brand in Delhi (7 stores), Pune (6 stores), Bangalore (5 stores), Hyderabad (4 stores). We aim at strengthening our network in Mumbai and Ahmedabad and few other cities.” He added, “We always try to innovate something new by adding doodling as much as possible.”

Launched by the Pearl Tree Commodities Pvt Ltd in May 2017, the brand has opened about 50 stores with a standard retail area of 1000 sq ft area across Kolkata, Bangalore, Thane, Nasik, Jaipur, Gurgaon, Chennai, Pune and Bhubaneswar, to name a few.  After making a successful foray in Kids fashion wear market, Doodlers is now in the process to launch Doodlers Essentials range of products including footwear and Indian wear, exclusively for kids. At the same time, the company is also planning for expansion internationally in countries like Mauritius, Singapore, Seychelles and Middle East.