Last updated : September 25, 2025 3:11 pm
The new store strengthens the brand’s retail presence in Mumbai, marking another step in the brand’s expansion across India and bringing its premium collection closer to customers.
Ethnix by Raymond, the ethnic wear arm of the Raymond Group, is set to unveil its flagship store at Viviana Mall, Thane.
Ethnix carries the Raymond legacy forward with 100+ exclusive business outlets that have Indian and Indo-western ensembles.
“From my grandfather’s time to today, Raymond has been a part of every milestone in our lives. Ethnix is a tribute to that legacy modern heirlooms crafted for today’s discerning families,” said S.L. Pokharna, President Corporate Commercial & Logistics of Raymond Group.
With a presence in over 70 cities across India, the brand’s ready-to-wear offerings blend tradition with accessibility, ensuring every man finds his perfect fit.
“Ethnix by Raymond is redefining ethnic wear with premium ready-to-wear collections that are now available across the country. We’re proud to bring this experience to more cities and more families,” shared Amit Agrawal, Group CFO of Raymond Group.
“Ethnix by Raymond is a cultural statement,” added Vipul Mathur, Chief Business Officer of Raymond Group. “With this launch, we’re inviting every man to experience the pride of wearing heritage.”