Last updated : September 28, 2026 10:49 am
The brand is expanding its Shop-in-Shop presence, with its GVK Hyderabad location now operational and further expansion underway across Mumbai and Delhi.
FACEGYM, the UK-based face fitness brand, is expanding its presence in the country with Reliance Retail's Tira. At the centre of this expansion is the launch of FACEGYM's standalone studio at Jio World Drive, Mumbai, a significant step in Tira's strategy to build the brand through both dedicated studios and Shop-in-Shop formats across key markets including Mumbai, Hyderabad and Delhi. The launch comes at a time of rapid growth for India's beauty and wellness sector, as more informed consumers look for performance-led experiences that deliver visible results.
The Jio World Drive studio brings the full FACEGYM experience to a dedicated space in one of Mumbai's prominent luxury and lifestyle destinations, serving as a key destination for the brand in India. Alongside the studio, FACEGYM is building its Shop-in-Shop footprint, with GVK Hyderabad now operational as the brand extends its reach across Mumbai and Delhi.
Tira's approach combines the accessibility of Shop-in-Shop locations with the deeper, more immersive experience of standalone FACEGYM studios, allowing the brand to widen its reach while building dedicated destinations in key markets.
“India represents an important next chapter for FACEGYM,” said Angelo Castello, CEO, FACEGYM. “We are not simply entering a new beauty market; we are introducing a new way of thinking about face care. Our standalone studio at Jio World Drive allows us to bring the full FACEGYM experience to life and build face fitness as a category in modern wellness."
With the Jio World Drive studio and a growing Shop-in-Shop network, Tira is building on FACEGYM's successful Mumbai launch to establish the UK-born brand as a distinctive new name in India's beauty and wellness landscape.