Last updated : September 26, 2025 11:55 am
The first store of value fashion brand OWND! at Kalyan Nagar in Bengaluru is spread across 9696 sq. ft, and designed as a multi-story, high-street retail experience supported by cool VM, and offering a clean, contemporary, space.
Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the launch of the first store for OWND!, a bold new fashion brand, in Bangalore. “Designed for India's Gen Z and youthful, trend-conscious consumers, the launch of OWND! is a major move by ABFRL to accelerate its presence in the value fashion category,” according to the company.
Located in Kalyan Nagar, the new OWND! store is spread across 9696 sq. ft, designed as a multi-story, high-street retail experience, offering a clean, contemporary, and uncluttered environment. “The visual merchandising (VM) is cool and engaging, designed to resonate with the Gen Z target audience. The store facade and interior reflect a vibrant and playful atmosphere, creating a space where the fashion-conscious can explore the latest trends.
Speaking on the launch, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND!, said, “The momentum with which young consumers are shaping the fashion landscape and defining cultural trends is undeniable. OWND! is a bold, strategic move designed to build a deep connection with this audience, creating authentic brand love. Anchored in a vibrant identity, trend-led products, and a robust business model, OWND! will serve as a strong catalyst for our next phase of growth in the youth fashion segment.”