The leading bath fitting brand launched its first digitally-enabled store in Mumbai with plans to build aggressively on their exclusive brand outlet network.
The brand has also revealed its plan to open 400 exclusive brand stores in India in the span of next 20 months. HSIL has also launched its brand-new identity with new azure symbol of expertise ‘HW’ and tagline, ‘Start with the Expert’.
The company has recently undertaken extensive research and reached out to 20,000+ consumer and 100+ architects. This research suggested that modern consumers seek expert advice to validate their choices and make their hectic lives easy. The positioning of an Expert Companion embodies the trust and faith of the consumers which Hindware has assimilated over the past 57 years. Hindware will be stepping up investments across ATL and BTL platforms to promote this new brand identity to engage consumers across multiple touch-points, including the digital media, to enhance visibility.
Sandip Somany, VCMD, HSIL Limited, said, “Hindware has been at the fore front of innovation for close to six decades. Today, with the rapidly changing times, improved technology and product innovations coming into the category, bathrooms are becoming more personalized yet complex. Hindware’s repositioning as an expert brand will fill that space and be a companion to consumers on their bathroom design journey.”
Mr. Manish Bhatia, President, Building Products Division, HSIL Limited, commented, “To reinforce our already-built rapport with our clients, we plan to gallop with our services like Hindware DreamBath App 2.0, Expert website, State of the art Hindware Design studio, Digitally integrated brand stores, Hindware in-store consultants and Hindware DreamBath Book V2. Through these initiatives, we are not only expanding our footprint, but creating a space for our consumers to explore along with our expert help.”