Indriya by Aditya Birla Jewellery unveils store in Grandthum, Noida

By: Retail4Growth Bureau

Last updated : September 25, 2026 7:33 am



The opening marks the start of Grandthum’s retail offering, with more brands expected to join the line-up soon.


Indriya by Aditya Birla Jewellery has opened its doors at Grandthum by Group 108 in Greater Noida West, becoming the first store to commence operations at the development. The opening brings the premium jewellery brand to the region and marks the beginning of Grandthum’s retail offering, with more brands across retail, dining and entertainment expected to follow.

With Indriya now operational, the development has its first active retail brand, setting the stage for the gradual arrival of a wider mix of brands and consumer experiences.

“A project starts to feel different once people begin using it,” said Dr. Amish Bhutani, Managing Director of Group 108. “With Indriya opening its doors, Grandthum has reached that point. The store gives us the first glimpse of the retail environment we have been working towards, and we are excited to see more brands gradually join the development and add to its character.”

Sanchit Bhutani, Managing Director of Group 108, added, “Indriya’s entry into Grandthum adds a new dimension to our retail offering. Greater Noida West is seeing a steady transformation in its consumer and commercial landscape, and the arrival of established brands is an important part of that evolution.”

Indriya by Aditya Birla Jewellery Dr. Amish Bhutani Sanchit Bhutani retail expansion

First Published : September 25, 2026 11:45 am