Last updated : January 31, 2018 11:36 am
Online multibrand fashion and lifestyle brand LimeRoad plans to join the omni-channel bandwagon with its first store in Surat, Gujarat, further taking its total store count to 3000 in next 3 years.
The online style discovery giant will open its first pilot store in Surat, Gujarat in the next 2 months. These offline stores, that will be owned and operated by sellers and the stylist community on the LimeRoad platform, will provide multi-branded fashion and lifestyle products that have been personally curated by LimeRoad’s community of 3 lakh scrapbookers or stylists.
Suchi Mukherjee, Founder & CEO, LimeRoad, commented, “We are expecting LimeRoad’s demand online to be significantly bolstered by the presence of these store experience points offline. We will be using our current community, supply, technology and design platform to build the offline platform.”