Last updated : May 08, 2018 10:12 am
The beverage major has introduced a new brand for Mango Sip, “Mango Sip Gold,” for this partnership. The companies’ joint distribution in western markets will start with Gujarat and cover other western states. The companies concluded the first phase of their joint distribution in eastern markets recently.
Under the umbrella of 'super value offer,' Parle G biscuit packs, Parle’s Wafers & Fulltoss will be offered along with Mango Sip Gold’s various SKUs.
Speaking about this development, Dhirendra Singh, Chairman and Managing Director of Manpasand Beverages Ltd. said, “Our core strength has been our strong distribution networks in the rural and semi-urban markets of India. To
Last year, Manpasand Beverages tied-up with Parle Products to jointly distribute their brands and achieve a significant market share in snacks & biscuits and the beverage industry. Through this partnership, the company targets to expand distribution by two-folds by next fiscal year.
Speaking about the tie-up, Krishnarao Buddha, Category Head, Parle Products said, “Parle is synonymous with the quintessential snack that every Indian has grown up with. We are very proud of our Indian roots and it gives us immense pleasure to come together with another proud Indian company, Manpasand Beverages. This is a significant venture for us as we look for further growth in the Indian FMCG market with our snacking range.”
Manpasand’s beverage brands are present in over 20 states of India through more than 400,000 retailers, over 2500 distributors and 250 plus super stockists.