Melorra eyes offline expansion; opens a new store in Bengaluru

The brand looks forward to provide a seamless customer-in-control-experience by launching its offline retail stores.

The online jewellery brand, Melorra enters into physical retail expansion by launching its first outlet in Bengaluru.

Saroja Yeramili, Founder & CEO, Melorra, exclaimed, “From online to offline, the launch of the retail stores will provide a seamless customer-in-control-experience. We are a brand taking inspiration from global fashion trends, and launch a new collection every week. At our physical stores, customers can shop worry free with option of a digital checkout.”

As per ET retail, various online jewellary brands are venturing into offline channels since e-commerce is still a small contributor to India’s jewellary market and is highly unrecognized. Tanishq being one of the major players of this market has introduced video-calling, endless aisle, virtual try-on and real time live-assisted chat to cater to the potential consumers across different platforms.

Melorra has entered the online segment in 2016 and has its presence in more than 1900 towns in India.