Last updated : September 26, 2018 9:45 am
Apparel brand Mufti brings Vipul Mathur as CEO on board. Vipul has 20 years of experience in retail, brand management and merchandising in retail entities like ABFRL, Madura and Skult.
A BTech graduate, Vipul completed his post-graduation from the Goa Institute of Management. In his current role at Mufti, he will be responsible for augmenting consumer experiences and propelling the brand towards a stronger growth.
Speaking about bringing Vipul on board, Kamal Khushlani, Founder & Managing Director - Credo Brands Marketing PVT LTD said, “We are delighted to have Vipul as a new addition to our top management team. Mufti is a renowned brand that believes in innovation and originality, thereby providing exceptional products to customers. In the past two decades, we have built a deep and strong consumer loyalty which has led us to be one of India’s most profitable brands. With the 300th store opening this year, we are confident of garnering sales of more than 4 million garments in the next 12 months. Vipul’s credentials and deep understanding about brands will play a crucial role in building Mufti as the first global fashion brand with Indian roots.”