According to the brand, Southern India has been a key driver in growing its retail footprint, where it has doubled its presence in the region over the last 6 months.
New Balance, the renowned global athletic brand, opened its second store in Chennai at Express Avenue Mall. The launch marks a meaningful step forward in the brand’s India journey and reinforces the brand’s focus on creating authentic retail experiences rooted in movement, culture, and design.
Radeshwer Davar, Country Manager, New Balance India, said: “The response to New Balance in India over the past couple of years has been extremely encouraging. We’ve increased our retail footprint in the last 2 years and are on track to accelerate that growth further in 2026. Southern India has been a key driver of this momentum, with our presence in the region doubling in the last 6 months. Chennai continues to stand out for its deep appreciation of quality, performance, and design, and our new store at Express Avenue allows us to of er a more elevated, community-driven experience to the people of Chennai.”
The opening saw Chennai’s popular voices from culture, fashion, and fitness come together to experience New Balance’s evolving retail vision—one that moves beyond conventional shopping to create spaces where performance and lifestyle coexist naturally. Actress Malavika Mohanan also joined the celebration, adding to a moment that brought together the city’s evolving cultural community.
The launch momentum continued into the following morning with a New Balance community run, bringing together more than 100 runners from across the city at Express Avenue Mall. The run reflected a strong sense of community building and shared purpose that remains central to the New Balance’s ethos.
The New Balance store at Express Avenue Mall has opened on the first floor, offering a refined retail experience shaped by performance, culture, and community.