Nexstgo aims to set up 50 stores in India this year

Hong Kong-based laptop brand plans to invest Rs 10 crore this fiscal to expand its retail presence to 50 exclusive brand stores in India.

Hong Kong-based Nexstgo company is reportedly setting up 50 exclusive brand stores across the top 10 Indian cities as it eyes sales of one lakh laptops this year.

According to a report, the company currently has four brand stores in India.

“We have seen a tremendous response so far and by end of the year, we are confident of crossing the one-lakh device mark. We are also in the process of expanding our retail presence, we are looking at 50 exclusive brand stores," Nexstgo Company CEO and co-founder Alex Chung was quoted as saying in a report. This is expected to entail an investment of about Rs 10 crore, he added.

"We are looking at adding two new products to our portfolio by Diwali this year across the country... We aim to have an omni-channel presence to maximise our visibility with an equal focus on offline and online sales," Chung said.

Nexstgo has recently launched its first-ever Avita Brand Store in New Delhi. Spread across 250 square feet, the store helps customer explore, experience and purchase from a wide and attractive range of Avita laptops, Smart home and IoT devices along with Nexstgo laptops, the company said in a statement.