Prisma opens their flagship store at Tirupur

Design Palette have executed the entire in-store visual merchandising for the Prisma store.

Prisma, a prominent player in ready to wear garments for men and ladies, recently opened their flagship retail store in Tirupur. The 1200 sq. ft. exclusive brand outlet showcase all products from Prisma and Poomex. Chennai-based Design Palette have executed the entire in-store visual merchandising for Prisma which also includes window display and in-store branding solutions.

Prisma has a strong product base of more than 1000 SKU’s with a whole range from leggings, jeggings, loungewear, track pants, camisoles, inner-wears for ladies and polo t-shirts, track-pants, bermuda’s and shorts and inner-wears for men’s. The company also plans to come out with a host of new products for the season ahead an cater to all demographics. With a strong presence in the southern market and being one of the leading player in branded women’s and men’s wear, the company focuses to be the aspirational brand for the new generation.

The company targets to open 25 exclusive and franchisee stores in the coming year and mark its presence in all big cities by year end. Team Design Palette is also going to work with Prisma for all their upcoming stores.