Reia Diamonds announces 12-city expansion

Réia Diamonds, has announced that it is expanding to 12 flagship stores across India. 

“From day one, we knew Réia couldn’t be just another jewellery brand,” said Prapanjj S K Kota, Chief Executive Officer, Réia Diamonds. This expansion is about taking that difference to more cities, without ever compromising on what makes Réia feel personal.” 

“The flagship store in Bangalore isn’t just where Réia’s jewellery is showcased — it’s where the brand’s design philosophy comes to life. Unlike conventional stores where customers are confined to a single counter, Réia’s layout is open, fluid, and designed to let people move at their own pace,” says the company statement. 

“Every detail — from lighting to seating to flow — is thoughtfully planned to ease the pressure that usually comes with jewellery shopping. With in-house design experts, fast turnarounds, and end-to-end customisation send customisation support, the space encourages collaboration and makes the entire process feel natural, personal, and unintimidating — just the way it should be,” it adds.