Last updated : August 31, 2020 10:53 am
Along with her newly elected role, Shreya will also be responsible for leading the creative, brand marketing and managing brand personalities.
The global sports retail giant, PUMA has appointed Shreya Sachdev as the Head of Marketing and Strategic Initiatives. Along with her newly elected role, Shreya will be responsible for leading the creative, brand marketing and managing brand personalities.
“PUMA’s brand differentiation in the Indian market stems from our unconventional approach to marketing. We have always believed in telling the right stories, with the right content and in the most compelling manner to build consumer connect. Shreya’s analytical skills coupled with her penchant for creativity saw her successfully lead numerous key projects and will further help build local relevance for our marketing excellence in the years to come,” said Abhishek Ganguly, General Manager, PUMA India and Southeast Asia.
Speaking about her new role, Shreya said, “Even before joining the team, I was enthralled by the success PUMA brand has had in the Indian market. For me, having an opportunity to connect the brand and consumers is very empowering. PUMA is known for creating unique and impactful brand campaigns with a focus on consumer engagement. I am looking forward to working with some of the best minds to further build our marketing excellence in India.”
Shreya joined PUMA in 2019 as a lead of Strategic Initiatives. Prior to joining PUMA, Shreya worked as a consultant with McKinsey & Company.