Last updated : May 10, 2019 12:02 pm
Rareism hits the Indian market three years after the House of Rare launched its first exclusive contemporary menswear line Rare Rabbit across India
The founders of the brand Manish and Akshika Poddar worked closely with a Bangalore-based design firm FRDC to create the space - a beautiful ode to women. Inspired by Japanese minimalism and European modern elegance, the rare materials express and celebrate the 'rare' in every woman. Store design elements too are in sync with this ideology, where the fixtures are inspired by ‘Lines’ as a single expression of creativity.
Rareism hits the Indian market three years after the House of Rare launched its first exclusive contemporary menswear line Rare Rabbit across India.