Sankalp Potbhare, Sales Development & Strategy, Reckitt Benckiser India will present his topic "Decoding new age shoppers in growing Tier 2 and 3 Cities in India” at the 10th edition of In-Store Asia to be held on August 4-6, 2016 at Pragati Maidan, New Delhi.

Sankalp has a working experience of over 12 years across multiple categories and organizations like Reckitt Benckiser, PepsiCo and Tata's. Currently working as Head of Sales Development and GTM Strategy at Reckitt Benckiser, he has worked across roles ranging from marketing where he handled large brands like 7Up and Mountain Dew, to field sales, field marketing, sales strategy and Go to Market across multiple geographies.

He has won several awards across organizations and has grown rapidly to establish himself as one of the youngest leaders in his field. He has proven himself to be a transformational leader by exploring white areas like opening the rural frontier for Reckitt, modernizing field force through handheld deployment, and revolutionary GTM technology interventions like geo coding stores, and digitally optimising e-routing initiatives.