Savile Row London enters India through Van Heusen stores

Premium menswear brand from the UK, Savile Row has recently anchored on India’s retail shore by opening their SIS at Van Heusen store. The SIS format will be eventually taken to 50 key stores of Van Heusen

Premium British menswear brand Savile Row has recently started its retail operation in India by launching their first shop-in-shop (SIS) at Van Heusen store at Indiranagar in Bangalore. Savile Row plans to expand in the same store format at 50 key Van Heusen stores across India.

Leading the design team of Savile Row SIS, Diptendu Saha, Head – VM, Van Heusen, explained on the design bit, “As Savile Row is one of the premium menswear brands, we have tried to achieve a premium look, which is not very common in SIS formats. The fixtures have electroplated gold finishes. The store has other premium elements like glass and leather accents. Event glass interface is etched with the brand logo to make it look more premium. Apart from mannequins, we have mostly worked with Indian vendors.” Bangalore-based Elemental Fixtures has suppled fixtures for Savile Row’s first SIS.