The POP manufacturing company starts designing POSM displays, while recently gaining SEDEX certification
Explaining the trend in India and how his company is addressing it, Rohit Jain, Partner, Seasons Display Vision, told Retail4growth, “Earlier, brands used to spend a lot on in-store branding like FSUs, hangers, air spaces etc. Currently, they have started taking a note on the fact that it loses its value in 30-60 days. Hence they have started to cut down on POP and POS budgets. However, they don’t really want to lose on the premium-ness. We realized that rather than briefing the fabricators to get the job done, it’s more frugal for us and for the brands too if we start designing ourselves.”