Seasons Display becomes a member of SEDEX; starts designing POSM elements

Delhi-based POP manufacturing firm Seasons Display Vision has recently become a member of SEDEX, a global community certification based on the responsible sourcing i.e supplier who meet the minimum requirements regarding business integrity, labour conditions, health and safety and environment standards in their business activity, production process etc. The company has also started offering designing services of POSM elements.

Explaining the trend in India and how his company is addressing it, Rohit Jain, Partner, Seasons Display Vision, told Retail4growth, “Earlier, brands used to spend a lot on in-store branding like FSUs, hangers, air spaces etc. Currently, they have started taking a note on the fact that it loses its value in 30-60 days. Hence they have started to cut down on POP and POS budgets. However, they don’t really want to lose on the premium-ness. We realized that rather than briefing the fabricators to get the job done, it’s more frugal for us and for the brands too if we start designing ourselves.”